Digital Advertising
Our team builds, launches, and manages digital ad campaigns on your behalf. There are two services: the Managed Ad Campaign (fast, single-network, same-day launch) and the Specialty Ad Campaign (multi-platform, specialist-led, conversion-focused). This section covers how each service works, how to complete order forms, work with creatives and tracking, use the Advertising Intelligence Dashboard, and understand policies and platform options.
Overview
There are two ways to get a campaign running, depending on which platforms you need and how hands-on the build should be:
- Managed Ad Campaign – A do-it-for-me campaign on one network (Google/Bing Search, Google Display, or Meta), built and launched the same business day your order is placed, then optimized continuously by the platform and our specialists. Best when you want a straightforward campaign live fast.
- Specialty Ad Campaign – A do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists, with an onboarding call and one round of revisions. Best for growth and conversions across several channels, and the route to LinkedIn, YouTube, TikTok, Performance Max, Yelp, and Amazon.
Reporting for both is available 24/7 in the Advertising Intelligence Dashboard.
Which service is right for you?
| Managed Ad Campaign | Specialty Ad Campaign | |
|---|---|---|
| Best for | Getting a solid campaign live fast | Multi-channel growth and conversions |
| Platforms | One per campaign: Google/Bing Search, Google Display, or Meta | Search, display, Performance Max, Meta, YouTube, TikTok, LinkedIn |
| Setup style | Do-it-for-me, no onboarding call | Do-it-with-me, onboarding call and revisions |
| Launch speed | Same business day as your order | Within ~30 days |
| Campaign edits | 1 round per month | 1–2 rounds per month, by spend level |
What's Included
Services
- Managed Ad Campaign – Do-it-for-me, single-network campaign launched the same business day. Best when speed and simplicity matter.
- Specialty Ad Campaign – A do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists. Best for growth and conversions.
Setup and order
- Advertising order forms – Key fields and best practices
- Tips for a successful campaign – Promotions, GTM, Facebook page access
Creatives and tracking
- Display banner creatives – Standard and animated banners, process and deliverables
- GTM tags and Facebook Meta Pixels – Placement and verification
- Google Analytics 4 Complete Build – New GA4 property and Google Tag Manager setup with up to 3 goals
Dashboard and reporting
- Advertising Intelligence Dashboard – Setup, metrics, conversions, ROI
Platforms and formats
- Advertising platforms – Search, display, Performance Max, Meta, YouTube, TikTok, LinkedIn
Get started
- Choose your service. Managed Ad Campaign for a single network launched the same day, or Specialty Ad Campaign for a multi-platform, specialist-built campaign.
- Provide your campaign details and assets — logo, images, a promotion or slogan, and your destination link.
- Launch. Managed Ad Campaigns go live the same business day. Specialty Ad Campaigns include an onboarding call and one major round of revisions before launch.
- Track performance anytime in the Advertising Intelligence Dashboard.
See the Managed Ad Campaign and Specialty Ad Campaign guides for full details, requirements, and FAQs.
FAQ
How do I request a change to my ad spend?
Use Request Spend Change for future months: go to the platform → Manage Accounts, select the account, then the three dots next to the active MatchCraft product. Enter the new monthly budget. Changes apply from the next billing cycle. For the current month, use the One-Time Boost add-on.
What is the refund policy for ad spend?
- Unused ad spend: Once an ad spend amount is agreed upon, unused spend is not refunded. When money is collected, the budget is always exhausted for the campaign and the current month.
- Cancellations and spend changes: Require 5 business days' notice. If a change is submitted at the last minute and the renewal happens, the campaign runs at the renewed amount and the change takes effect the following month. Emergency pauses (for example, seasonality) are held as a credit and used on re-activation.
- Promotional campaigns: If a promotion ends before the budget is exhausted, the team creates general ads to run with the remaining spend.
- Campaign performance: No refunds for performance discrepancies, but the team will hold a complimentary meeting to re-strategize for the following month.
Where do I see campaign performance?
Use the Advertising Intelligence Dashboard. Connect accounts in settings, set management fees, choose metrics, and view performance by platform and campaign. Reporting is also shared via a live link from the ads team.
What platforms can we advertise on?
Search (Google, Bing), display (Google), Performance Max, Facebook & Instagram (Meta), YouTube, TikTok, and LinkedIn. The platforms available to your campaign depend on your spend level. See Advertising platforms.
What YouTube ad formats are available?
YouTube ads can be placed before ("pre"), during ("mid"), or after ("post") a video. The main formats:
| Format | Description | Spec |
|---|---|---|
| Skippable video ads | Viewers can skip after 5 seconds. | Plays in the video player; skip after 5 seconds. |
| Non-skippable video ads | Must be watched before the video plays. | 15 or 20 seconds, depending on regional standards. |
| Bumper ads | Short, non-skippable ads up to 6 seconds; enabled when skippable or non-skippable ads are on. | Up to 6 seconds. |
| Overlay ads | Image or text ads on the lower 20% of a video (computer only). | 468x60 or 728x90 pixels. |
Source: YouTube Help.