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Managed Ad Campaign

Overview​

Managed Ad Campaign is a do-it-for-me solution where our AI tool builds, and our expert team launches, and manages a single-network ad campaign for your business. Campaigns run on Google/Bing Search, Google Display, or Meta (Facebook & Instagram), launch the same day the order is placed, and are optimized continuously by both the platform and our team for the life of the campaign. Reporting is delivered through the Advertising Intelligence dashboard.

This service the right fit for the campaigns most businesses need: straightforward, fast to launch, and fully handled by our team—no paid media expertise or campaign management on your end. For campaigns on LinkedIn, YouTube, TikTok, Performance Max, Yelp, or Amazon, see Specialty Ad Campaign.

What's Included​

  • Single-network campaign on Google/Bing Search, Google Display, or Meta, built to the budget and targeting on your approved order.
  • Same-day build and launch: your campaign is built and set live the same business day your order is placed.
  • Call tracking setup within 2 business days when call tracking is included on your order.
  • Conversion tracking setup on request: reach out to your representative to have conversion tracking configured.
  • Ongoing platform optimization: automated bidding, budget pacing, and creative rotation run continuously through the platform's built-in optimization engines.
  • Ongoing manual optimization: our certified ads experts review and adjust your campaign to pursue the best possible return.
  • Included campaign edits—creative, ad copy, or keyword changes. One or two rounds each month, depending on your ad spend.
  • Advertising Intelligence reporting connected for the full campaign period, so you can track performance any time.

Platforms​

Each campaign runs on one network. Budget and targeting are tailored to that network, which keeps pacing and performance predictable. If you want multiple platforms, order multiple campaigns!

  • Search — Google & Bing: Text ads shown when people actively search for your services (pay-per-click). Best for conversion-focused campaigns and lead generation.
  • Display — Google: Image banners across Google's display network to build awareness and retarget (pay-per-impression).
  • Meta — Facebook & Instagram: Social ads for demand creation with precise audience targeting.

Need LinkedIn, YouTube, TikTok, Performance Max, Yelp, or Amazon? Those platforms are covered by Specialty Ad Campaign.

What you get by spend level​

Some of what's included scales with your monthly ad spend, with more added as your budget grows:

  • One ad network per campaign (at every spend level)
  • Same-day build and launch (at every spend level)
  • Advertising Intelligence reporting (always included)
  • Ongoing custom optimization based on performance
  • Google Analytics 4 setup — handled by our team at higher spend levels, available separately at lower ones, or link an existing property free of charge
  • Strategy calls with an ads specialist (from none, to quarterly, to monthly)
  • One or two rounds of campaign edits each month
  • Call tracking available as an add-on (at every spend level)

For the specifics that apply to your budget, talk to our team.

Additional services​

  • Call Tracking: one forwarding number to track calls generated by your campaign and listen to call recordings. Selected during the order process and set up within 2 business days of your order.
  • Additional edits: changes beyond your included rounds each month can be arranged. Scope the work with your representative first.

Prerequisites​

  • Complete business details: your business name, address, and website URL.
  • A public, accessible website: the destination URL must load without a login and without geographic or firewall restrictions that return a 403 Forbidden error.
  • Supported region: your business must be located in the United States or Canada.

Campaign assets​

Campaigns perform meaningfully better with assets supplied at order time:

  • Logo: minimum 250px wide; PNG, EPS, Ai, or PSD preferred.
  • Images: 1–3 high-resolution images related to the promotion. For Display, 1,200 × 628 pixels (1.91:1 ratio). For Meta, 1,080 × 1,080 pixels (1:1 ratio).
  • Promotion or slogan: a short, concise offer or slogan, two sentences maximum. Ads with a promotion attached consistently outperform those without.
  • Destination link: the page where interested customers can learn more about your business or the promotion.

Platform-specific requirements​

  • For Meta campaigns: access to approve Meta Business Manager requests, and a Meta Pixel on your site for conversion measurement.
  • For Google Display campaigns, banner images in these sizes:
    • 728×90 (Leaderboard)
    • 300×250 (Medium banner)
    • 300×600 (Half Page)
    • 160×600 (Wide Skyscraper)
    • 320×50 (Mobile leaderboard)
    • 300×50 (Mobile banner)

Getting Started​

Minimum ad spend

A Managed Ad Campaign requires a minimum of $100 USD per month in ad spend.

  1. Campaign build and launch — same day. Our team builds and sets your campaign live the same business day your order is placed.
  2. Call tracking setup — within 2 business days, if it's included on your order.
  3. Conversion tracking — on request. Reach out to your representative to have conversion tracking configured.
  4. Reporting. Advertising Intelligence is connected automatically so you can track performance any time.
  5. Ongoing management. Your campaign is optimized continuously by the platform and by our specialists until it's cancelled.

Making changes to a live campaign​

Our platform and team work together continuously to keep your campaign optimized, but some parameters can be updated on request.

  • Budget changes: contact your representative to request a spend change. Submit at least 5 business days before your billing cycle renews for the change to take effect that cycle.
  • Creative, copy, or keyword edits: one or two rounds each month are included, depending on your ad spend. Send the details to your representative. Additional edits or rebuilds can be arranged after scoping the work.
Campaign changes

Making changes immediately after launch isn't ideal. Unless a change is crucial, we recommend waiting at least 5 weeks so the campaign has time to run and gather data. Every change restarts a re-optimization period, so frequent edits work against performance.

Ending the campaign​

Your campaign continues to run at the same monthly budget, with ongoing optimization, until you cancel. Please cancel at least 5 business days before your renewal date. Our team turns the campaign off at the end of the current month's term and exhausts all remaining unused ad spend.

Service limitations​

  • Results guarantees: We can't guarantee specific results. We implement best-practice strategies, but platform algorithms are unpredictable, so it would be unethical to promise results that can't be guaranteed.
  • One network per campaign: A single campaign covers Google/Bing Search or Google Display or Meta—not a combination. Multi-network coverage means ordering multiple campaigns, each with its own budget.
  • No manual A/B testing: We don't set up manual variant tests. Optimization relies on Google's and Meta's built-in engines, which continuously test the creative assets we supply and steer spend toward the best-performing combinations.
  • Regional availability: Currently suited to businesses located in the United States and Canada.

FAQ​

What is the minimum ad spend?

$100 USD per month.

How quickly does my campaign go live?

Campaigns are built and launched the same business day the order is placed. Call tracking, if ordered, is configured within 2 business days.

Which platforms are covered?

Google Search, Bing Search, Google Display, and Meta (Facebook & Instagram). LinkedIn, YouTube, TikTok, Performance Max, Yelp, and Amazon are covered by Specialty Ad Campaign.

Can one campaign run on multiple networks at once?

No. Each campaign covers one network so the budget and strategy stay tailored to that network. To advertise on more than one, order a separate campaign for each.

Who manages the campaign after launch?

Our team. Campaigns are managed for their full duration by certified ads specialists, supported by the platform's automated optimization.

Can I edit a live campaign?

Yes. One or two rounds of creative, copy, or keyword edits are included each month, depending on your ad spend. Additional edits can be arranged after scoping the work with your representative.

Is A/B testing included?

Not in the traditional sense. Rather than setting up manual variants and waiting for a winner, we supply multiple assets—headlines, descriptions, images—and let Google's and Meta's machine learning serve the best-performing combinations in real time. Bidding is optimized toward the outcomes that matter, whether that's conversions, lower cost per acquisition, or overall performance.

Where do I view campaign performance?

In the Advertising Intelligence dashboard, available to you any time.

Is conversion tracking available?

Yes, on request. Reach out to your representative to have it configured.

Is this service available internationally?

At this time, Managed Ad Campaign is suited to businesses located in the United States and Canada.